Trust is not a zero-sum game

As I watched the late-night floor sessions of the Alaska State Legislature before they adjourned earlier this month, one thing became crystal clear: Trust had absolutely collapsed. Zero trust existed between the different coalitions, among many of the members, or between the House and Senate. Read More

Straight talk: How to communicate effectively with employees about the COVID-19 vaccine

With the COVID-19 vaccine readily available for almost anyone who wants one, employers are searching for ways to talk to employees about vaccination in a way that is respectful but clear. Employers who want their workforce to vaccinate can make or break their chances of achieving office-wide herd immunity depending on how they communicate their intentions and engage employees. In simple terms, it’s easy to screw up. Read on for tips about how to communicate effectively in a way that inspires confidence and builds trust.
Read More

Alaska’s women legislators give advice

The Alaska State Legislature is made up of 60 people. Of the 60 legislators serving today, 18 are women, or 30% of the total. As we close out Women’s History Month, we asked Alaska’s women legislators for the best advice they received on being a female in public service. Here are their words to the wise.
Read More

What Bernie’s mittens can teach us about newsjacking

Last month, an image became impossible to miss on social media: Senator Bernie Sanders, sitting uncomfortably outside in a chair at the presidential inauguration, bundled up and wearing homemade, knitted mittens. The image went viral on its own, but it wasn’t until the image was newsjacked that it really took off. 
Read More

Not using influencer marketing yet? You should be.

If your business uses social media to reach existing customers and attract new ones, then you have likely heard of influencer marketing. Expanding your communications strategy to include influencer marketing is an effective way to reach specific audiences and deliver targeted, personalized messages.
Read More