I’ve worked in the public relations field for more than 20 years.
Despite helping clients in crisis, hosting more press conferences than I can count, and planning communications for the rollout of major statewide initiatives, I still meet people who refer to me as a “publicist.” I don’t take offense because few people outside the industry know the difference between publicity and public relations.
The first thing to understand is major differences exist between the two. And the differences are as large as the gulf between people who like pineapple on their pizza and those who do not. Read More
As I watched the late-night floor sessions of the Alaska State Legislature before they adjourned earlier this month, one thing became crystal clear: Trust had absolutely collapsed. Zero trust existed between the different coalitions, among many of the members, or between the House and Senate. Read More
In a word: yes! A new global survey reveals emojis, those brightly colored, whimsical mainstays of text messages, are now widely viewed as a normal part of everyday communication, even in business. Read More
New data from the Edelman 2021 Trust Barometer report reveals a new trend few people will find surprising: Business leaders now rank their employees as the most important component of their business, more even than shareholders and customers. Read More
With the COVID-19 vaccine readily available for almost anyone who wants one, employers are searching for ways to talk to employees about vaccination in a way that is respectful but clear. Employers who want their workforce to vaccinate can make or break their chances of achieving office-wide herd immunity depending on how they communicate their intentions and engage employees. In simple terms, it’s easy to screw up. Read on for tips about how to communicate effectively in a way that inspires confidence and builds trust. Read More
Keeping tabs on your competition is a basic tenet in business. Most of us watch what they’re doing on social media, listen to what they say at speaking events, and read what the media report. Read More
The Alaska State Legislature is made up of 60 people. Of the 60 legislators serving today, 18 are women, or 30% of the total. As we close out Women’s History Month, we asked Alaska’s women legislators for the best advice they received on being a female in public service. Here are their words to the wise. Read More
If you have not Googled your name or that of your business or organization lately, take a deep breath and do it. Do you like what you find? If so, good work. If not, don’t fret. Effective tools exist to help build and manage an online reputation. Read More
Last month, an image became impossible to miss on social media: Senator Bernie Sanders, sitting uncomfortably outside in a chair at the presidential inauguration, bundled up and wearing homemade, knitted mittens. The image went viral on its own, but it wasn’t until the image was newsjacked that it really took off. Read More
If your business uses social media to reach existing customers and attract new ones, then you have likely heard of influencer marketing. Expanding your communications strategy to include influencer marketing is an effective way to reach specific audiences and deliver targeted, personalized messages. Read More