News: Page 2

Lessons learned from our first statewide election

2020 was a big year for Blueprint Alaska, and an even bigger year for our two newest employees, Cassi and Tony. They were thrown straight into the chaos of campaign life, playing key roles in three of the major campaigns Blueprint worked on this year. Here are three key takeaways gleaned from their first statewide election experience. 

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How helpful is LinkedIn? Count the ways

Boasting more than 706 million users over 200 countries and territories, LinkedIn is undoubtedly the world’s largest business-oriented network. Curating your LinkedIn profile in a way that showcases your professional and personal brand can lead to building your network, and even create new opportunities.

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What just happened? Takeaways from the August 18 Primary Election

Through a pandemic and unprecedented economic hardship, Alaska voters picked party nominees for November’s general election, setting up the clashes that will determine the shape of the state’s politics over the next two years, and beyond. Their choices make it crystal clear about what is on the electorate’s minds, and what the two parties share: Alaska voters want change.

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Five ways coaching has made me a better communicator

Coaches are teachers, role models, advocates, supporters, and communicators. They’re the trusted messengers between the game and their athletes, responsible for breaking down a sport to their audience. There are good coaches and bad ones and it’s usually pretty easy to spot which side they fall on. 

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What PR professionals need to know from The AP Stylebook in 2020

Since 1953, The Associated Press has published and regularly updated The Associated Press Stylebook and Briefing on Media Law (more commonly known as the AP Stylebook) for writing and editing reference. It’s designed to provide consistent, clear, brief guidelines to United States professionals and publications such as newspapers, magazines, journalists and public relations professionals. It provides grammar, spelling, punctuation and language usage guidelines. In 2020 The AP Stylebook is in its 55th edition and has grown to include more than 200 revised and new entries.

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The New Normal: Tips for communicating in this new environment

Uncertainty is the name of the game in 2020, and many things won’t return to the “normal” we once knew. Here are some considerations for your post-COVID communications strategy as the situation evolves.

Invest now for long-term success

Now is the time to make changes to things you need to in order to be successful. Website isn’t mobile-friendly? Change that NOW. It’s 2020, for goodness sakes. Investing in your business model, messages, content, and people now will pay off in the long run, guaranteed.

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5 easy steps to find a job or progress your career

Don’t wait to be laid off; take action now to be ready for your next job search.  With much of the country’s economy still shut down, many Americans are nervous about losing a job in the near future. Rather than worrying about the job market — or spending your time wondering “how useful is LinkedIn really in terms of job search?” or “does online job search work?” — take steps now to prepare. Even if you keep your job, taking these steps will give you the tools you need to progress your career.Read More

Five reasons Dr. Zink is crushing it as a crisis communicator

I don’t know how Dr. Anne Zink, Alaska’s chief medical officer, ever goes back to a life of relative obscurity when this strange time comes to end. She’s quickly become a bona fide local celebrity, a calming, trusted presence at the governor’s nightly press conferences to update us on the state’s efforts to combat COVID-19. And she is good at explaining the facts—beyond good, she is nearly perfect, yet to miss a beat. Dubbed the “explainer in chief,” Dr. Zink is doing so many things right when it comes to crisis communications she deserves her own highlight.

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Breaking down the Municipality of Anchorage ballot propositions

With COVID-19 dominating headlines and turning everyday life on its head, it is little wonder the Muni election has received relatively little attention. So far, voter turnout for this vote-by-mail election appears to be so-so, but ballots are accepted through Election Day, so there’s still time for voters to turn them in, or postmark them by Tuesday, April 7.

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