Clients are entitled to more than just pretty pictures and snappy copy− they deserve to feel like part of a team, with the full backing of their agency partners. We pride ourselves on committing wholeheartedly to our clients, proudly standing beside them during the highs and lows.

The Team

Sarah Erkmann Ward, APR

President

A seasoned communications professional, Ward works with clients whose business takes place in the public square, and desires to do so in a strategic way that mitigates risk and builds goodwill. Before establishing Blueprint Alaska, Ward worked at Alaska Oil and Gas Association (AOGA), during which she honed her skills with hands-on experience in public affairs and advocacy work. From playing pivotal roles in campaigns to preserve oil tax reform to serving as spokesperson for statewide organizations and elected officials, her experience and reputation in Alaska is well established. Ward was named the Public Relations Society of America Alaska Chapter’s “Communicator of the Year” in 2017. She is also accredited in public relations (APR) by the Public Relations Society of America.

Cassi Campbell

Senior Account Executive

With a passion for strategic planning and engagement, Campbell’s previous work experience with the University of Alaska Anchorage’s Mat-Su College Campus and Matanuska Electric Association formed a rock-solid foundation of project management, crisis communications, and event coordination experience. She earned her bachelor’s degree in marketing communications with concentrations in broadcast journalism and psychology in 2011 from the University of Wisconsin-River Falls and her master’s degree in strategic communications and a graduate certificate in strategic communication management in 2019 from Purdue University. She was named a “Woman of Influence” in 2016 by the Mat-Su Valley Frontiersman, and her portfolio includes award-winning work in advertising campaigns, newsletters, and photography through the Northwest Public Power Association. A born-and-raised Alaskan, she has prioritized service to the community, serving on the executive boards of the Greater Palmer Chamber of Commerce, Anchorage Hockey Association, and Eagle River Area Rotary Club. When not in the office, Cassi can be found in an ice rink coaching or playing hockey, or in the mountains with her Instagram famous dog, Eleanor.

Tony Spiroski

Junior Account Executive

Specializing in social media and content marketing, Spiroski’s managerial experience in Alaska’s travel and tourism industry has provided him with a solid communications and marketing foundation as he begins his agency career. Committed to making a difference and making contributions within the communities he lives and works in, Tony currently serves on the executive boards of the Anchorage Chamber of Commerce’s Young Professional Group, the GOP’s Alaska Young Republicans, and the Alaska Travel Industry Association’s Anchorage Chapter, and formerly served on the executive board of the Mat-Su CVB. His education includes a bachelor’s degree in environmental studies with focuses in sustainability and design and humanities, while double minoring in public planning policy management and business administration. In his free time Tony enjoys reading satire, attending live shows, and photographing the Last Frontier.

Services

  • Public affairs campaigns
  • Strategic communication
  • Reputation management
  • Crisis communication
  • Political strategy and campaigns
  • Stakeholder/influencer outreach and engagement
  • Coalition building and development
  • Media relations and training
  • Strategic social media campaigns
  • Employee advocacy and engagement
  • Copywriting of all kinds

Careers

We are always seeking new talent to add to our team and encourage you to apply for any position that fits your experience. Please send a resume, cover letter and any relevant work samples to sarah@blueprintak.com.